JustSystems, Gilbane Offer Competitive Advantage with Structured Content

Webinar Provides Advanced Practices for Differentiating an Organization

NEW YORK and VANCOUVER — September 29, 2008 — An enterprise organization’s content is the cornerstone of competitive advantage. Most organizations typically confine content development to their technical documentation teams, but structured content is fundamentally important to so many things, from business processes to customer relationships and beyond.

Building on an earlier webinar in the Developing a Strategic Roadmap for Structured Content series produced jointly by JustSystems and The Gilbane Group, this session will cover emerging structured content practices that can truly differentiate an organization. The panel will provide a framework and case examples to help attendees prioritize structured content investments by aligning with corporate goals, which in turn ensures that projects are easy to cost justify by contributing to strategic priorities.

What: “Structured Content for Leadership – Differentiate with Targeted Adoption of Advanced Practices” webinar

Who: Yas Etessam, VMware; Dale Waldt, aXtive Minds; Bill Trippe and Geoffrey Bock (moderator), The Gilbane Group

When: Thursday, October 2, 2008, at 2:00 p.m. Eastern time (11:00 a.m. Pacific time)

How: Register for this free event at https://justsystems.webex.com/justsystems/onstage/g.php?t=a&d=928349831

Attendees will learn to create competitive advantage by leveraging structured content in unique ways to dramatically improve the value of customer relationships and to drive cost and risk from key business processes.

In addition, all attendees will receive a free copy of the ROI Blueprint for Structured Content, a large-scale full-color poster that articulates the business value of structured content across the entire value chain, providing ROI anecdotes, case studies, research examples and pointers to additional resources.

For more information on The Gilbane Group, please visit http://gilbane.com/. For more information on JustSystems, please visit http://www.justsystems.com/ and the JustSystems Knowledge Center at http://na.justsystems.com/KnowledgeCenter.

Recent News and Resources

ROI Blueprint for Structured Content. The cornerstone of Developing a Strategic Roadmap for Structured Content, a comprehensive educational initiative developed by JustSystems with support from The Gilbane Group; detailed in a recent news release, interactive blueprint, and series of webinars.

News release: JustSystems XMetaL Selected as 2008 KMWorld Trend-Setting Product; http://na.justsystems.com/releases-197

News release: JustSystems Helps Service Bulletins at Eurocopter Take Flight; http://na.justsystems.com/releases-192

News release: JustSystems Announces XMetaL Integrated Authoring Solution with Support for 20+ Commercial Repositories; http://na.justsystems.com/releases-187

The DITA Maturity Model. The graduated, step-wise approach to implementing DITA that JustSystems co-authored with IBM was highlighted in a recent webinar, as well as in the commentary, press release, and, of course, the DITA Maturity Model paper itself.

About JustSystems

JustSystems is a leading global software provider with three decades of successful innovation in office productivity, information management, and consumer and enterprise software. With over 2,500 customers worldwide, the company is continuing a global expansion strategy based on its xfy enterprise software, XMetaL content lifecycle solutions, and its pioneering work in enabling XBRL financial reporting technologies. JustSystems is a 2008 Gartner Cool Vendor, one of the 2008 KMWorld 100 Companies that Matter in Knowledge Management, a 2007 EContent 100 member, and was recognized on the 2008 KMWorld Trend-Setting Product list for XMetaL. Major strategic partnerships include IBM, Oracle and EMC. For more information, please visit http://www.justsystems.com/.

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