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JustSystems, AIIM and The Content Wrangler Highlight How Businesses Can Leverage Content to Boost Customer Communications

Webinar Reveals Benefits of Collaboration Process

NEW YORK and VANCOUVER — September 22, 2008 — Documents such as technical manuals, policy statements, and financial reports are common vehicles used by organizations to communicate with their customers and yet, the process of publishing these documents is usually inefficient, ineffective and fails to produce content that is optimized for individual customers. In an upcoming webinar sponsored by JustSystems and AIIM, speaker Scott Abel of The Content Wrangler will discuss how you can help ensure project success by thinking differently about how you create, manage, and deliver content.

The webinar will discuss:

  • The benefits of a process for creating customer-focused documents
  • How structured authoring is a collaborative process
  • The need to collaborate in an environment in which content can be centrally managed for easy sharing and reuse
  • What the technology underpinnings of this strategy should look like

What: “Customer-focused Content Begins with Collaboration”

Who: Scott Abel, editor/publisher, The Content Wrangler

When: Wednesday, September 24, 2008, 2:00 p.m. Eastern time (11:00 a.m. Pacific time)

How: Register for this free event at http://www.aiim.org/Events/register.aspx?id=274

Attendees will find out what is needed to create customer-centric information assets in the most dynamic way. They will also learn how to create a process for content sharing, reuse, and conversion for faster delivery and improved quality and relevancy.

For more information on AIIM, please visit http://www.aiim.org/. For more information on JustSystems, please visit http://www.justsystems.com/ and the JustSystems Knowledge Center at http://na.justsystems.com/KnowledgeCenter.

Recent News and Resources

ROI Blueprint for Structured Content. The cornerstone of Developing a Strategic Roadmap for Structured Content, a comprehensive educational initiative developed by JustSystems with support from The Gilbane Group; detailed in a recent news release, interactive blueprint, and series of webinars.

News release: JustSystems XMetaL Selected as 2008 KMWorld Trend-Setting Product; http://na.justsystems.com/releases-197

News release: JustSystems Helps Service Bulletins at Eurocopter Take Flight; http://na.justsystems.com/releases-192

News release: JustSystems Announces XMetaL Integrated Authoring Solution with Support for 20+ Commercial Repositories; http://na.justsystems.com/releases-187

The DITA Maturity Model. The graduated, step-wise approach to implementing DITA that JustSystems co-authored with IBM was highlighted in a recent webinar, as well as in the commentary, press release, and, of course, the DITA Maturity Model paper itself.

About JustSystems

JustSystems is a leading global software provider with three decades of successful innovation in office productivity, information management, and consumer and enterprise software. With over 2,500 customers worldwide, the company is continuing a global expansion strategy based on its xfy enterprise software, XMetaL content lifecycle solutions, and its pioneering work in enabling XBRL financial reporting technologies. JustSystems is a 2008 Gartner Cool Vendor, one of the 2008 KMWorld 100 Companies that Matter in Knowledge Management, a 2007 EContent 100 member, and was recognized on the 2008 KMWorld Trend-Setting Product list for XMetaL. Major strategic partnerships include IBM, Oracle and EMC. For more information, please visit http://www.justsystems.com/.

All brand names and product names are trademarks or registered trademarks of their respective companies.

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